In a significant development for India's premium dairy sector, Doodhvale Farms has secured $3 million in a funding round led by Atomic Capital. This investment is poised to accelerate Doodhvale's mission to deliver high-quality, farm-fresh dairy products directly to consumers' doorsteps.
Doodhvale Farms: A Commitment to Purity
Founded in 2018 by Aman J. Jain and Sanjay Kumar Jain, Doodhvale Farms was established to address the prevalent issues of milk adulteration and chemical contamination in India's dairy industry. The company offers a range of products, including pure cow and buffalo milk, dahi (yogurt), paneer (cottage cheese), ghee (clarified butter), and cream, all delivered fresh to customers across Delhi-NCR. Their farm-to-doorstep approach ensures that products reach consumers within hours of milking, maintaining optimal freshness and quality.
Aman J. Jain, an alumnus of IIM Bangalore and IIIT Hyderabad, brings a wealth of experience to Doodhvale. His background includes strategic roles at Accenture Strategy and the Boston Consulting Group (BCG), as well as significant contributions to OYO, where he was instrumental in launching initiatives like OYO Townhouse and the OYO Wizard loyalty program. In 2023, Aman transitioned to focus entirely on Doodhvale, aiming to scale the startup's operations and impact.
Atomic Capital: Fueling Consumer-Centric Ventures
Atomic Capital, an early-stage fund specializing in consumer brands, led the recent funding round for Doodhvale Farms. Founded by Jack Abraham, a serial entrepreneur and investor, Atomic Capital is known for its unique approach to company building. Abraham, an alumnus of the Wharton School, previously founded Milo.com, a local product search engine acquired by eBay in 2010. In 2012, he established Atomic, a venture studio that combines ideas, talent, and capital to create and fund companies. Notable ventures from Atomic include Hims & Hers Health, a telehealth company that achieved a $1 billion valuation within 15 months of launch.
Strategic Investment and Future Prospects
The $3 million investment in Doodhvale Farms also saw participation from Singularity Early Opportunities Fund, Bharat Founders Fund, Indigram Labs Foundation, and angel investors such as Ramakant Sharma (Co-Founder of Livspace), Ankit Tandon (CBO of OYO), Saurabh Jain (CEO of Livspace), and Arjun Vaidya (Co-Founder of V3 Ventures). This diverse investor base underscores the confidence in Doodhvale's business model and growth potential.
The infusion of capital is set to enhance Doodhvale's distribution networks, expand its product range, and bolster its technology infrastructure. Aman J. Jain expressed enthusiasm about the partnership, stating, "This investment is a big step forward in our mission to transform India’s dairy industry. With this funding, we’re ready to grow our reach and stay focused on bringing fresh, pure dairy products to homes across India."
A Shared Vision for Quality and Innovation
Both Doodhvale Farms and Atomic Capital share a commitment to quality and innovation. Doodhvale's emphasis on delivering unadulterated dairy products aligns with Atomic's focus on consumer-centric ventures that address real-world challenges. Apoorv Gautam, Founder and Managing Partner of Atomic Capital, remarked, "We’re excited to team up with Doodhvale Farms as they work to deliver top-quality milk and related products across India. As one of the first companies in India to offer a fully integrated online subscription service for these products, Doodhvale Farms has shown impressive efficiency in using capital."
Looking Ahead
With the backing of Atomic Capital and other investors, Doodhvale Farms is well-positioned to redefine India's premium dairy sector. The company's focus on quality, transparency, and customer satisfaction, combined with strategic investments in technology and infrastructure, sets the stage for significant growth and innovation in the coming years.