KiranaPro Secures Pre-Seed Funding to Transform India's Retail Supply Chain

A promotional banner for the "Kirana Pro" app, featuring grocery items like ghee, rice, chips, and sanitary products on a blue textured background. A mock-up of the app on a phone screen displays options for quick delivery within 10 minutes from nearby Kirana stores.
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KiranaPro, a quick commerce app designed to empower local kirana stores and supermarkets, recently raised an undisclosed amount in pre-seed funding. This round saw participation from:

  • Unpopular Ventures
  • Blume Founders Fund
  • Snow Leopard Ventures

In addition, notable angel investors such as Yatish Talvadia (MilkBasket) and Vikas Taneja (Boston Consulting Group) supported the funding round.

Empowering Local Retail

With this fresh capital, KiranaPro aims to transform local retail by offering hyperlocal ten-minute delivery services, enabling small businesses to serve customers nationwide.

Since its launch, KiranaPro has focused on building strong, trust-based relationships with local store owners and consumers. The platform operates on a flexible revenue model that includes daily rate options or per-lead fees, accommodating diverse business needs.

Competing with E-Commerce Giants

KiranaPro has also introduced dedicated counters in supermarkets to facilitate ten-minute deliveries through the Open Network for Digital Commerce (ONDC). This feature allows local stores to compete effectively with large e-commerce players while maintaining a customer-focused approach.

Expansion and Future Plans

The new funding will be used to:

  • Strengthen operational infrastructure
  • Enhance the technology platform
  • Expand ONDC-powered counters in more supermarkets for quicker order processing and efficient delivery

Source: BW Disrupt