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Mars Invests $50 Million in India's Infra.Market to Strengthen Infrastructure

This image appears to represent a partnership or transaction between two entities, "MARS Growth Capital" and "Infra.Market." The design consists of three main parts: the logo of MARS Growth Capital on the left, a central graphic featuring two stylized hands shaking, connected by a briefcase and a document with a dollar sign—symbolizing a financial transaction or partnership—and the logo of Infra.Market on the right. The color scheme is a mix of black, white, and teal, with the background split diagonally in teal and striped black and orange under the Infra.Market logo. This banner likely indicates a financial or business collaboration between the two companies.
By
Anurag Trivedi

Infra.Market, a pioneering Indian startup specializing in construction and real estate material procurement, has secured a $50 million investment from MARS Unicorn Fund to bolster its international expansion.

The MARS Unicorn Fund, a collaborative initiative between the AI-powered Liquidity Group and MUFG, a major Japanese financial institution, continues its support of the Mumbai-based enterprise with this funding. This investment marks a continuation of their partnership, following a similar $50 million infusion in 2022. The recent financial injection into Infra.Market’s Singapore division maintains the company's valuation at $2.5 billion, consistent with its Series C round in 2021.

Infra.Market is redefining operational processes for small businesses within India’s manufacturing sector by integrating advanced load cells in manufacturing sites, enhancing quality control, and improving raw material sourcing. The company facilitates connections with other businesses to help improve raw material quality and pricing strategies.

This innovation addresses significant challenges in the fragmented Indian construction industry, characterized by small-scale operators lacking in resources and expertise. Infra.Market's technological solutions have enabled these small manufacturers to secure larger clients and extend their market reach internationally, including in Bangladesh, Malaysia, Singapore, and Dubai.

The company markets a wide array of construction products under its proprietary brands, serving institutional buyers and retail outlets within the construction material sector.

Souvik Sengupta, founder and CEO of Infra.Market, emphasized the company's commitment to evolving into the foremost multi-product construction materials brand in India and globally. He highlighted the ongoing expansion of their product line and market presence, along with the introduction of new verticals poised to penetrate new markets and establish a leading construction materials enterprise based in India.

Supported by top-tier investors such as Accel, Nexus, Fundamental, and Tiger Global, Infra.Market has expanded its distribution to retail locations across 20 Indian states over the past year, and now extends its services to international markets including Dubai, Singapore, and Italy.

Ron Daniel, co-founder and CEO of Liquidity Group, noted their use of cutting-edge technology to revolutionize capital credit markets through precision and efficiency. He praised Infra.Market's consistent delivery on its commitment to transform construction and infrastructure projects both in India and internationally.

The deal was facilitated by Northcote Luxe FinBrokers, who advised Infra.Market on the financial transaction.