Bollywood's powerhouse actor Ranveer Singh is not just making waves on the big screen but also in the health and wellness industry. In collaboration with entrepreneur Nikunj Biyani, Singh has unveiled 'SuperYou,' a protein food brand that promises to redefine snacking with its unique offerings. With its debut product, India's first protein wafer bar, SuperYou combines the indulgence of taste with the science of nutrition, targeting fitness enthusiasts and everyday consumers alike.
The SuperYou Vision: Empowering Energy Through Nutrition
At its core, SuperYou aims to make protein consumption convenient, enjoyable, and accessible. The brand's mission aligns with the growing consumer shift toward health-conscious choices, and its flagship product sets the tone for this vision.
SuperYou’s protein wafer bars are available in four flavors—chocolate, choco-peanut butter, strawberry crème, and cheese. Each bar delivers 10 grams of protein, 3 grams of fiber, and zero added sugar, positioning it as a guilt-free snack alternative. The brand leverages innovative fermented yeast protein technology, enhancing nutritional value while maintaining taste.
Speaking on the venture, Ranveer Singh said, "SuperYou represents energy, power, and a way for people to feel unstoppable in their daily lives. It’s about providing a boost that’s easy to carry and even easier to enjoy."
Co-founder Nikunj Biyani further elaborated, "Ranveer embodies the high-energy, full-throttle lifestyle we envision for SuperYou. With our wafer bars, we want to fuel India’s ambition and zest for life."
Expanding Horizons: Growth Plans and Future Products
SuperYou has ambitious plans to dominate the Indian protein foods market. Backed by Think9 Consumer, the brand is set to invest ₹40-50 crore in the next two years, with a projected revenue target of ₹500 crore in five years. Expanding beyond wafer bars, SuperYou plans to launch protein powders, biscuits, and breakfast cereals to cater to a broader audience.
The brand's distribution strategy focuses on e-commerce platforms like Amazon and Flipkart, with plans to infiltrate physical retail chains such as Reliance Fresh and Nature's Basket. This multi-channel approach is expected to bolster its reach in key urban markets.
Ranveer Singh's venture into the wellness space through SuperYou complements his investments in other consumer-focused brands, solidifying his position as not just a Bollywood icon but also a savvy entrepreneur shaping the future of lifestyle and health in India.
SuperYou's launch is a game-changer in the Indian health food market, bridging the gap between nutritious snacking and indulgent flavors. With Ranveer Singh's boundless energy and Nikunj Biyani's entrepreneurial expertise, the brand seems poised for a promising future.
Source: ISN