Home furnishing startup Wify has successfully completed its Pre-Series A funding, securing a total of INR 40 Cr (approximately $5 million). This round occurred in two stages: initially, in 2022, Wify raised $2 million from Blume Founders Fund and Singularity Ventures. In the latest tranche, an additional INR 25 Cr was garnered, co-led by Mount Judi Ventures and Capria Ventures, an existing investor.

The newly acquired funds will be invested in enhancing Wify's service offerings, expanding into new product categories, and improving technology infrastructure. Part of the investment will also support increased hiring, particularly in management roles. "This funding will drive our growth initiatives, particularly in technology and market expansion, solidifying our position as a leading provider of home upgrade and maintenance services," stated Vikram Sharma, Wify's cofounder and CEO.

Launched in 2019 by Vikram Sharma and Deepanshu Goel, Wify operates both in the B2B and B2C segments, offering essential on-site installation and post-purchase services for home furnishings. The startup also focuses on worker training to enhance service quality. Wify serves major clients such as IKEA, Amazon, and Livspace, and is exploring the use of generative AI to improve training and customer experiences.

Wify is positioned in a competitive market with major firms like Livspace and HomeLane. The home decor sector in India is expected to grow to $40.98 billion by 2028. In related news, Livspace became a unicorn in 2022 and is considering an IPO, while Vaaree is seeking $2.5 million in its upcoming funding round.