Topic

acquisition

The image shows Unilever's logo on the left and a ₹3000 CRORE text in bold colors at the top. A yellow arrow points to a Minimalist Niacinamide serum bottle and its packaging on the right.

Hindustan Unilever to Acquire Skincare Brand Minimalist for ₹3,000 Crore

Hindustan Unilever Limited (HUL) is reportedly in advanced discussions to acquire Jaipur-based skincare startup Minimalist for approximately ₹3,000 crore ($350 million). Founded in 2020 by brothers Mohit and Rahul Yadav, Minimalist has gained prominence for its ingredient-focused skincare products and has demonstrated significant financial growth, with revenues nearly doubling from ₹184 crore in FY23 to ₹350 crore in FY24. The acquisition aligns with HUL's strategic focus on high-growth segments within the beauty and personal care industry.