Asaya Secures Rs 12 Crore in Seed Funding to Boost Melanin-Centric Skincare Innovation

Premium skincare brand Asaya, co-founded by Neeraj Biyani, has successfully raised Rs 12 crore ($1.5 million) in a seed funding round. Leading the investment were OTP Ventures and Huddle Ventures, alongside Eternal Capital. This financial boost will primarily support melanin-focused research and the expansion of Asaya's product range. Additionally, the funding will aid in broadening the brand's market presence through enhanced distribution channels and marketing efforts. Asaya, which launched in September 2023, has made significant strides in the skincare industry, offering a diverse range of products through major online platforms such as Nykaa and Amazon. With this new influx of funds, the company aims to escalate its consumer base from 20,000 to over 250,000 within the next year. This growth will be supported by increased investment in customer service and communication, ensuring a better experience for a rapidly expanding clientele.