Zomato’s Revamp of Xtreme: A Bold Experiment to Recalibrate Logistics

Zomato is once again venturing into logistics with the revamped launch of Xtreme, its parcel delivery service. After suspending the service in July due to low demand, the food delivery giant is now refocusing Xtreme to align with its core strength—last-mile food delivery. Initially aimed at a broad logistics market, Xtreme 2.0 will now serve restaurants that manage their own orders but need high-quality delivery solutions. This move is part of Zomato’s ongoing strategy of experimentation, testing new business lines while staying anchored in its food delivery expertise. Will this pivot lead to lasting success? Only time will tell.