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delivery

A vibrant banner for Swish, highlighting fast food delivery in 10 minutes with bold visuals and the tagline, "Wish it, Swish it." Features app interfaces on mobile screens for a dynamic, tech-forward appeal.

Swish Faces Backlash for Using Human Billboards, Ignites Ethical Debate

By
Anurag Trivedi

Bengaluru-based startup Swish is under fire for hiring people as "human ads" to promote its 10-minute food delivery service. While some praise the creative advertising strategy, others criticize it as dehumanizing and exploitative. This comes on the heels of Swish's controversial 10-minute delivery promise, raising concerns about food quality and delivery safety. The debate highlights the fine line between innovation and ethics in modern advertising.

The image shows a person riding a light blue scooter with a delivery box on the back, symbolizing fast delivery, as indicated by a red stopwatch icon in the background. To the right, there is a storefront with the "Tata Neu" logo and images representing various product categories, including packaged food, electronics (like a smartphone and smartwatch), cosmetics, and clothing. The background is bright with blue and yellow colors, creating a lively and engaging look.

Tata Group Enters Ultra-Fast Delivery Market with Neu Flash

By
Anurag Trivedi

The Tata Group is launching Neu Flash, an ultra-fast delivery service aimed at addressing rising customer demand in major metropolitan areas. Initially available to select users, Neu Flash will offer products across groceries, electronics, and fashion, leveraging Tata’s brands like BigBasket, Croma, and Tata Cliq. This entry marks Tata's strategic move into the highly competitive quick commerce sector, where players like Blinkit, Swiggy Instamart, and Zepto currently dominate. Tata may further integrate 1mg and Croma’s retail network for seamless 10-20 minute deliveries, focusing on a conservative incentive approach in a fast-growing market segment.

The image features Deepinder Goyal, CEO of Zomato, smiling with arms crossed. In the background is a mobile phone screen displaying the Zomato app, showcasing food delivery deals like "Epic Deals" and "40% Off." Beside him, a graphic illustration shows a delivery person on a blue scooter carrying a package, representing Zomato Xtreme’s logistics service. The logos of "Xtreme by Zomato" and "Zomato" appear prominently in the backdrop against a red and green design.

Zomato’s Revamp of Xtreme: A Bold Experiment to Recalibrate Logistics

By
E-Studio

Zomato is once again venturing into logistics with the revamped launch of Xtreme, its parcel delivery service. After suspending the service in July due to low demand, the food delivery giant is now refocusing Xtreme to align with its core strength—last-mile food delivery. Initially aimed at a broad logistics market, Xtreme 2.0 will now serve restaurants that manage their own orders but need high-quality delivery solutions. This move is part of Zomato’s ongoing strategy of experimentation, testing new business lines while staying anchored in its food delivery expertise. Will this pivot lead to lasting success? Only time will tell.