Ennoventure, a startup specializing in brand protection and product authentication, has secured $8.9 million in a Series A funding round led by Tanglin Venture Partners, with support from existing backers like Fenice Investment Group. Founded in 2018 by Padmakumar Nair and Shalini V Nair, Ennoventure uses AI and blockchain to provide a unique invisible signature technology, ensuring real-time product tracking and verification.

This technology enables consumers to authenticate products simply by scanning packaging, with the option to engage through videos, AR, and VR. The platform already serves industries like pharma, FMCG, automotive, and more, offering solutions to combat counterfeiting and secure supply chains globally.

With the new funds, Ennoventure plans to enhance its technology and broaden its global reach. As counterfeiting continues to be a major industry challenge, Ennoventure’s AI-driven, cryptographic approach is gaining traction among brands seeking robust, accessible brand protection solutions.

Source: entrackr