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KisaanSay Secures $2 Million in Pre-Seed Funding to Bridge Farmers and Consumers

Man in a light yellow shirt holds a phone in front of a yellow backdrop with red location icons and text reading "Kisaan The Best of India." A name tag reads "Nitin Puri, KisaanSay.
By
E-Studio
2 min read

KisaanSay, an innovative direct-from-origin food brand, has successfully raised $2 million in a pre-seed funding round led by Jungle Ventures through its First Cheque@Jungle platform. This strategic investment aims to bolster KisaanSay's mission of connecting Indian farmers directly with consumers, ensuring transparency and authenticity in the food supply chain.

Founders and Vision

  • Established by industry veterans Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay was conceived to bridge the gap between farmers and consumers.
  • The founders, each with over two decades of experience in the rural, food, and agriculture sectors, recognized the need for a brand that delivers high-quality, authentic products while providing fair livelihoods to farmers.

Operational Model and Product Portfolio

  • KisaanSay partners with 20 farmer collectives across India, representing over 50,000 farmers.
  • The company offers a diverse portfolio of more than 80 products spanning 12 categories, including ghee, oils, dry fruits, millet pre-mixes, and spices.
  • Each product is sourced, minimally processed, and packaged at its origin, ensuring freshness and preserving traditional flavors.

Utilization of Funds

  • The newly acquired funds will be directed towards scaling operations, expanding the product portfolio, and strengthening distribution networks.
  • Additionally, KisaanSay plans to enhance its marketing efforts and build a dedicated team to support the company's growth trajectory.

Leadership Perspectives

Nitin Puri, Co-Founder of KisaanSay, expressed enthusiasm about the partnership, stating, "I am super excited to welcome Jungle to the KisaanSay family. Vaishali, Manoj, and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey."

Rishab Malik, Partner at Jungle Ventures, added, "KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers."

Our Opinion on the News

KisaanSay's successful funding round underscores the growing investor confidence in agritech startups that prioritize sustainability and fair trade practices. By directly connecting farmers with consumers, KisaanSay not only ensures product authenticity but also empowers farming communities economically.

This approach aligns with global trends favoring transparency in food sourcing and ethical consumption. The infusion of capital is poised to accelerate KisaanSay's expansion plans, potentially setting new standards in India's agribusiness sector.