Kindlife, a Gurugram-based startup specializing in skincare, beauty, and wellness products, has secured $8 million in a Series A funding round led by JB-Dooeun TK Fund and MIXI Global Investments. Existing investor Kalaari Capital and angel investors also participated.

Founded by Radhika Ghai, Vidit Jain, and Manasa Garemella, Kindlife previously raised $2.5 million in a seed round in November 2021, led by Kalaari Capital, Titan Capital, and Java Capital. Radhika, also the co-founder of Shopclues, emphasizes their use of proprietary AI technology to personalize skincare and wellness for Gen Z consumers.

Kindlife plans to use the new capital to enhance its presence in India’s beauty market, focusing on premium Korean and Japanese brands. The platform hosts an influencer community educating consumers on K-beauty trends and provides exclusive access to top global brands.

Commenting on the fundraise, Radhika Ghai expressed excitement about partnering with JB Investment, Dooeun & Company, and MIXI, underscoring their commitment to delivering high-quality global beauty brands to Gen Z. Investors like Tak Lee of TKN Advisors and Tomoharu Urabe of MIXI Global Investments praised Kindlife’s innovative approach and strong market fit.

Kindlife, which launched in 2022, has onboarded over 800 brands, becoming India’s leading platform for clean beauty and wellness. The company aims to exclusively introduce over 20 Korean and Japanese brands this year.

Kalaari Capital's Kiran Vasireddy highlighted Kindlife’s strong product-market fit and expressed enthusiasm about the company's next growth phase.