The Women ICT Frontier Initiative (WIFI), a joint effort by UN-APCICT and Sri Padmavati Mahila Visvavidyalayam (SPMVV), empowers women entrepreneurs across India by providing critical ICT-based training. Launched in 2018, WIFI’s SPMVV partnership is the only UN-recognized center in India, transforming women-led businesses through digital skills and market insights.
Recent Developments
From October 24-26, 2024, SPMVV conducted a national trainer program, drawing female entrepreneurs from across the country to deepen their digital knowledge. Several success stories emerged, showcasing the transformative power of WIFI training.
Featured Entrepreneurs
- M Jayasree | Business: Feminy Enterprises, Chittoor
Focus: Eco-friendly sanitary napkins
Jayasree’s business, started with an investment of Rs.1 crore, produces biodegradable sanitary napkins with strict quality standards. WIFI's digital marketing training has allowed her to expand her reach and connect with more environmentally-conscious consumers. - S Subba Lakshmi | Business: Shudh Green, Kurnool
Focus: Home hydroponics kits
Supported by a Rs.4 lakh grant from Acharya NG Ranga Agricultural University (ANGRAU), Lakshmi’s startup offers custom hydroponic kits for cultivating leafy greens. She has utilized social media to build a network of eco-friendly customers interested in sustainable farming practices. - P Srinidhi | Business: Purple Springs, Madanapalle
Focus: Saffron cultivation and herbal products
Srinidhi, backed by a Rs.8 lakh grant from ANGRAU’s Poshan Incubator, cultivates saffron and sells products like saffron tea bags. Her revenue, ranging from Rs.50,000 to Rs.1 lakh monthly, has been bolstered by the digital marketing skills acquired through WIFI.
Program Impact
WIFI continues to foster entrepreneurial growth by offering hands-on ICT training, mentorship, and networking resources. This initiative, based at SPMVV, supports Indian women in scaling their businesses, building financial stability, and expanding their digital presence, creating a vibrant ecosystem for women entrepreneurs across the nation.
Source: The Hans India